If you are a small business owner struggling in the start-up phrase, trade shows are great brownie points. However, it can be sometimes frustrating as well as scary. Why? You might end up struggling on what to take for your trade show display and how it can be presented.
Commonly people tend to forgo the basic point, which is finding out the specifics of a trade show in which you are registered or thinking of exhibiting.
Contacting the event organizers and getting details about the kind of visitors visiting, the size of the trade show display table, area where you will be displaying your business, etc are some of the major things you need to think about.
However, besides these, there are other major factors to keep in mind. The following are the 25 awesome tactics to boost your trade show presences and make it a remarkable one -
1) Unique Booth
Most people know that trade shows are a huge investment in terms of time and money. So, if you are going to make an investment in trade shows, then you definitely need to think about spending money on a good booth, custom vinyl banners, backdrops, signs, display stands, banner stands, table throws which can stand out.
By investing in an attractive and expensive booth, you can use and re-use it for many years, thereby saving a lot of your budget and time.
2) Creating Buzz Using Social Media
One of the best things about social media is that you can easily create a buzz and promote your events several weeks in advance.
Naturally, this will help in attracting more individuals to your trade show and you can even inform them on why they must take some time to visit your booth.
You can plan to provide some free samples of your products and even show the beta version of your product to try.
3) Overshadowing Swag Race
There is no doubt that the promotional activities selected by you will have a major impact on the overall aspects to create buzz and gain attention with regard to your trade show presence. Just think about it. With crappy pen giveaways, you might end up creating a negative vibe or buzz.
Here the key to gain regular flow of potential customers is to go for promotional items that are of high quality as well as unique.
4) Using Social Media for Giveaways
Do you know that social media even works during the trade show event? You can use Twitter, Facebook and other interactive platforms to announce about the giveaways available at your booth.
Surely, any individual who is extensively following your business will get the message, informing them to go to your booth and take advantage of the giveaways.
5) Have Games with Prizes
Having fun and interesting games in your booth which are related to your industry is really enticing.
Just think about it. When you have fun games in your booth and your competitors have nothing but pamphlets and brochures, where do you think individuals will be running to?
Keep in mind that the games you organize must have element of fun and should bring in positive attention.
6) Have Pre-Show Booth Meetings
One of the best ways to utilize your trade show display is through pre-show marketing. Frankly, this is where most of the magic occurs.
Most of the firms will reach out to attendees about 6-8 weeks in advance. And in such case, it is much better if you have a meeting with them in the booth just before the show begins.
Make sure that the discussion is about networking and not anything about selling. Just ensure that you hear about what they do rather than what you are doing.
7) Show a Demo of Your Service or Product
Now as you are spending a huge amount of cash on your trade show appearance, then surely your product or service is unique as well as valuable in the market. All you need to think about is or consider the trade show attendees as sales calls (recurring).
So, if you feel they are your targeted market, then show your value and display to them on why they must give you business.
8) Be Aware of Tricks of Trade
It is common for many trade shows to have exhibitors with similar targeted audiences. So, it is similar for both contact information as well as trade leads.
Frankly, this is seriously one of the excellent trade show booth tips and one which can provide a good ROI.
9) Using Technology
There are various advanced technologies which can be utilized for trade shows, thereby giving exhibitors an upper hand.
Nowadays, various trade show booths have interactive touch screens and digital signage which easily attract the attention of visitors and even display a value.
Such aspects can be utilized for educating consumers, display processes, show testimonials and perform other functionalities which easily differentiates exhibitors on a trade show floor.
Now it is important to keep in mind that by making services or products interactive, individuals will remain in your booth and ultimately a crowd will be formed.
Frankly, not all kinds of brands are quite easy to display. Just look out for ways to ensure that your booth traffic interacts with your services or products.
11) Be Active On Social Media
Like previously stated, be active on social media is quite advantageous. Even though trade shows are considered as ‘in-people” event, still the role played by social media in the entire trade is effective.
Through active social media participation during trade shows, you can resonate and connect with two various audiences - attendees and people who couldn’t make it.
12) Check What You Are Up Against
A great strategy is to do extensive research and find out the big dogs. Plus you can simply learn from then especially what they are bringing to the trade show in terms of staffs as well as visual. Check whether they have any collection box to attract customers, candy, contests, etc.
13) Develop an Everlasting Experience
Sometimes you might not be able to show what your business offers especially in an interactive method. Here it means just creating a wonderful experience. For example take the case of Charity Water.
They provide a clean and safe water source for remote villages situated in developing world who can’t get good drinking water. Now they invite their booth visitors to walk holding 40lb of water and carry it across the 40 yd platform.
This is done to provide the visitors a taste of the tough experience people in developing villages have.
14) Boosting Various ‘As Seen On’ Features
At times your brand might be viewed on various websites. In this case you can take it as a focus point for the sake of your trade show set-up.
15) Utilizing Your Presentation Board
Now many trade show display space will provide or erect a good stand-along presentation. But while on the board you can see how each of the clients will easily benefit with your method.
16) Gaining Best Clients
It is somewhat easier and better to get any person who has purchased your product to buy again rather than getting someone new to try the product for the first time.
Suppose if your best customers aren’t coming to the show, and then purchase for them a ticket.
17) Become the Life of Parties
It is a common knowledge that some of the big dogs and industry events are really boring.
Now since you are the new guy in the block, then you really need to make a presence felt and enjoy. Your competitors are less excited with regard to the opportunity available at the event, so just make some noise.
18) Check the ROI
The best and easiest way to see if something works is to just test it, and the only way to see if the test worked is to measure it.
Keep in mind that when you are going to the show, you are going to get measured in terms of success. It is important to find the method to measure the marketing strategy used and its effectiveness.
19) Use Slide Shows or Videos to Gain Attention
You can create a slide show presentation or video which can be shown on TV monitors present in your booth.
Most of the trade shows have racks and stands which are easily available for mounting the flat screens.
20) Employ Creative Stunts
Most of the famous brands use fancy and interactive pop-up displays and avoid customizing it. You can easily pull them down if you try to go for any interactive stunts.
Like opting for a flash dance, bringing some exhibits like puppies or penguins, etc; this would really bring people to the booth.
21) Be Kind and Hospitable
It is a great to show hospitability and provide greet people whenever you meet.
So, just think what kind of aura you would be providing your exhibits with freshly baked cookies and warm smile. It might remind them of being at home.
22) Communicating With Visitors by Sending Email
Now it is quite common in trade shows that we will be having the list of attendees who might come. This will be present with the organizers.
So, in this case, just send out emails to these individuals before meeting them. This will definitely assist in meeting individuals without wasting any time while the event is happening.
23) Be Cautious Before You Lead
As there is a huge amount of investment involved for attending trade shows, it can be a daunting task for novice exhibitors.
They really need to focus 100% of their time and resources on keeping themselves updated.
So, just before you become a good trade show leader, get the required knowledge from those who are involved.
24) Provide Gift Certificates
It can be a good thing to provide gift certificates to some of your clients. Seriously, there is nothing better when they people get a good deal and cash in their certificate.
25) Follow Ups
One of the best strategies is to follow up with leads as soon as the trade show gets over.
Keep in mind that the longer you end up waiting, the longer they will forget. So, don’t get scared to reach out to these individuals fast.
No doubt, trade show marketing can be really a great experience and it will show the true ROI.
Frankly, a good and interactive trade show booth, banners, backdrops, signs, displays are the major elements which can help in reaching your goals.
Leave a comment